Top Health and Fitness Apps in Bulgaria: Q3 2025 Performance

In the third quarter of 2025, the health and fitness app market in Bulgaria saw notable trends across the top applications, as reported by Sensor Tower.

eЗдраве maintained a strong presence with weekly downloads fluctuating between 5K and 11K. The app's active users started at around 75K, experiencing a dip to 54K mid-quarter but recovering to approximately 62K by the end of September.

Macadam, The Step Counter. had a varied download performance, beginning at 8K and dropping to 3K in late July, before climbing back to 7K in September. Active users increased from 16K to nearly 30K by the quarter's end, indicating a growing user engagement.

iPulse: Heart Rate, BP Tracker showed a strong start in downloads with numbers peaking at 13K in mid-July, before tapering off. Active users decreased steadily from 23K to 10K, suggesting a decline in user retention.

Step Counter - Pedometer experienced consistent downloads around 4K, while active users saw a strong upward trajectory, starting at 30K and peaking at 52K by the end of the quarter.

Finally, Home Workout - No Equipment had stable downloads with a peak of 3K in late September. Revenue reached up to $500 in early July, while active users grew from 3.8K to 7.2K, reflecting increased engagement.

For more detailed insights and data, visit Sensor Tower's platform.